Infographics

Infographics are an integral element of current editorial design trends. Although the concept of information graphics is nothing new, intuitive design theories and research into pattern recognition have established that individuals are hardwired to respond to visual and textual information very differently. It is commonly accepted that words are processed by our short-term memory, with the ability to retain a maximum of seven items of information. However, graphic information is more often retained in our long-term memory. This idea, combined with colour theory and the Gestalt principles among other concepts, contributes to the constant evolution of information graphics.

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This slide sequence shows variations of style, content and subject matter while adhering to compositional philosophies established in Gestalt theory, among other guiding principles of design. Some primary methods used in the composition of clear information-display are grouping, proximity, continuity, symmetry and common fate. Limiting the colour pallet to a range of five to seven colours (or fewer) ensures that the visual information is easily accessible and more readily retained.

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