While the primary design concept was to echo the wordplay in the Glowb brand name, it was also necessary to convey the company’s link to the sound-recording industry. With this in mind the ‘glowb’ element is a visual reference to vintage RCA ‘pill’ microphones.
Glowb Recordings is a production studio focused on ‘sound design’ for music, film and documentary makers. Nominated for several awards in the broadcasting industry, this London-based studio has more than 100 titles in its credit list.
The globe element was created using simplified versions of satellite imagery of the earth at night and applying basic filtering and mapping techniques. The icon-over-title composition required a typeface that was bold, chunky and well-rounded to give the composition a solid foundation, while reflecting the wordplay of the brand's name. This bold typeface design was essential when working on a black-background, as the source of the glow-effect needed a strong overall presence .
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